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DIPLOMA In ADVANCE DIGITAL MARKETING (ADDM)(M-ADM(-8684)

Last updated Jan, 2026
Certified Course

₹25,080 ₹35,000

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Course Includes

Duration8 Months
Enrolled0
Lectures64
Videos0
Notes0
CertificateYes

What you'll learn

Advanced Diploma in Digital Marketing (ADDM)

Duration: 08 Months

Eligibility: 10th Pass and Above

Course Fee: ₹35,000/-

Discounted Fee:

General: ₹25,080/-
SC/ST: ₹22,572/-

Course Overview

The Advanced Diploma in Digital Marketing (ADDM) is a comprehensive, industry-oriented program designed to equip learners with practical skills and strategic knowledge required to succeed in today’s digital-first business environment. The program integrates creative design, web technologies, and performance-driven digital marketing platforms, ensuring learners gain hands-on expertise aligned with current corporate and agency standards.

This course emphasizes real-world application, tool-based learning, and campaign execution, making graduates job-ready for roles in digital marketing, branding, advertising, and creative media.

Program Structure & Learning Outcomes

Paper I: Graphic Designing (Theory & Practical)

Develop strong visual communication skills using industry-standard design tools. Learners gain expertise in digital artwork creation, branding assets, and web-ready graphics.

Key Competencies:

Adobe Photoshop fundamentals and advanced tools
Digital painting, photo correction, and special effects
Logo, emblem, brochure, and advertisement design
Web layouts, templates, and digital publication
Professional use of layers, masks, filters, and design presets

Paper II: Illustrator (Theory & Practical)

Focuses on vector-based design for scalable, high-quality branding and marketing visuals.

Key Competencies:

Creating and manipulating vector graphics
Working with layers, symbols, styles, and effects
Blending shapes, colors, and transparency
Object transformation and 3D effects
Professional workflow and shortcut optimization

Paper III: Web Technologies (Theory & Practical)

Provides a foundational understanding of modern web development to support digital marketing and online branding initiatives.

Key Competencies:

HTML5 structure and semantic elements
Audio, video, canvas, and SVG integration
HTML5 forms and advanced attributes
Basics of CSS and JavaScript
Designing responsive and functional web pages

Paper IV: Social Media Marketing & Branding (Theory & Practical)

Covers strategic planning, execution, and performance analysis of paid digital advertising campaigns across major platforms.

Key Competencies:

Google Ads account setup, campaign structuring, and reporting
Search ad creation, optimization, and performance tracking
Facebook & Instagram Ads campaign management
Audience targeting, ad placements, and analytics
WhatsApp Business advertising and automation tools
Brand safety, billing, performance metrics, and reporting

Career Opportunities

Graduates of the ADDM program are prepared for roles such as:

Digital Marketing Executive
Social Media Manager
Graphic Designer
Performance Marketing Executive
Web & Digital Content Executive
Branding & Advertising Coordinator

Value Proposition

Industry-relevant curriculum
Hands-on practical training
Tool-based learning approach
Suitable for students, job seekers, and entrepreneurs
Strong foundation for freelancing and agency work

Course Syllabus

ADVANCED DIPLOMA IN DIGITAL MARKETING (ADDM)

Duration: 08 Months

Eligibility: 10th Pass and Above

PAPER – I

GRAPHIC DESIGNING (THEORY)

Adobe Photoshop

Introduction to Photoshop
Interface & Basic Drawing Tools
Menu Bar & Tool Options
Selection Tools & Modes
Transformations & Image Adjustments
Color Correction & Adjusting Colors
Paint Brushes & Art Tools
Digital Painting Techniques
Shortcut Keys & Productivity Tools
Using Masks
Guides, Grid & Slices
Importing & Exporting Images
Units, Rulers & Preset Manager
Floating Palettes
Layers & Paths
Filters & Special Effects
Photo Retouching & Restoration
Pattern Creation
Logo & Emblem Designing
Digital Brochure Designing
Digital Advertisement Designing
Web Graphics & Publication
Template Designing
Web Page Layout Designing

PAPER – I

PRACTICAL

Hands-on Projects using Photoshop
Logo, Banner, Poster & Ad Creatives
Web & Social Media Design Projects

PAPER – II

ILLUSTRATOR (THEORY)

Introduction to Adobe Illustrator
Illustrator Workspace & Tools
Creating Basic Shapes
Transforming Objects
Transparency & Blending Modes
Working with Layers
Placement & Object Ordering
Shortcut Keys
Styles & Graphic Effects
Blending Shapes & Colors
Working with Symbols
Using 3D Effects
Vector Logo & Branding Design

PAPER – II

PRACTICAL

Vector Logo Creation
Branding Assets Design
Infographics & Creative Illustrations

PAPER – III

WEB TECHNOLOGIES (THEORY)

HTML5

Introduction & Features of HTML5
HTML5 Doctype
New Structural Tags
Section, Nav, Article, Aside
Header & Footer
Designing HTML Page Structure
Media Tags
Audio Tag
Video Tag
Canvas & SVG
HTML5 Forms
New Form Attributes
Placeholder
Required
Pattern
Autofocus
Email Input
Introduction to CSS
Basics of JavaScript

PAPER – III

PRACTICAL

Creating Static Web Pages
HTML5 Form Design
Basic Styling with CSS

PAPER – IV

SOCIAL MEDIA MARKETING & BRANDING (THEORY)

Google Ads

Introduction to Google Ads
Account Setup & Verification
Time Zone & Currency Settings
Navigating Google Ads Interface
Account Structure
Account, Campaigns, Ad Groups
Search Ad Creation
Writing Effective Ads
Call to Action & Value Proposition
Google Ads Policies & Guidelines
Campaign Creation & Management
Editing, Pausing & Resuming Campaigns
Performance Tracking & Reporting
Generating Reports

Facebook & Instagram Ads

Managing Pages & Profiles
Ad Centre & Automated Ads
Boosting Posts & Content
Business Promotion Campaigns
Ads Manager Configuration
Campaigns, Ad Sets & Ads
Audience Targeting
Billing & Payment Setup
Brand Safety & Account Quality
Analytics & Performance Metrics
Engagement, Reach & Impressions
Ad Placement & Optimization

WhatsApp Business Ads

WhatsApp Business Setup
Ad Creation & Promotion
Ad Budget & Duration
Audience Targeting
Ad Performance Analysis
Broadcast Messaging
Business Tools
Business Profile & Catalogue
Greeting & Away Messages
Quick Replies

PAPER – IV

PRACTICAL

Live Ad Campaign Creation
Audience Targeting & Optimization
Performance Analysis & Reporting

COURSE OUTCOME

Upon successful completion of the course, learners will be able to:

Design professional digital creatives
Develop basic websites
Plan, execute, and optimize digital ad campaigns
Manage branding across multiple digital platforms

Course Fees

₹35000/-

Discounted Fees

₹ 25080/-

Course Duration

8 Months

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DIPLOMA In ADVANCE DIGITAL MARKETING (ADDM)(M-ADM(-8684)

Course Includes

What you'll learn

Advanced Diploma in Digital Marketing (ADDM)

Course Overview

Program Structure & Learning Outcomes

Paper I: Graphic Designing (Theory & Practical)

Paper II: Illustrator (Theory & Practical)

Paper III: Web Technologies (Theory & Practical)

Paper IV: Social Media Marketing & Branding (Theory & Practical)

Career Opportunities

Value Proposition

Course Syllabus

PAPER – I

GRAPHIC DESIGNING (THEORY)

PAPER – I

PAPER – II

ILLUSTRATOR (THEORY)

PAPER – II

PAPER – III

WEB TECHNOLOGIES (THEORY)

PAPER – III

PAPER – IV

SOCIAL MEDIA MARKETING & BRANDING (THEORY)

Google Ads

Facebook & Instagram Ads

WhatsApp Business Ads

PAPER – IV

COURSE OUTCOME

Course Fees

Review

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